The question faced most often by all governments is how to provide service to a population. There’s often the situation where the government will develop a new program and then, when it comes to the implementation stage, fumble with tools that are designed for antiquated systems and use them to attempt to implement a targeted and specialized modern program. Governments have begun to now think of service delivery before they even attempt to plan the service; this digital thinking, considering the implementation along with the structure of the service, helps these programs arrive more effectively.
This new digital environment also allows for governments to communicate with their citizens more effectively. We’ve transitioned, as a society, from radio and the one way mass communication that it provided, to the instantaneous back and forth and lateral communication allows by the internet. We need to as public servants use this to our advantage.